2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Dark Times for Dark Patterns: Ethical Alternatives

Friday, March 11
12:30PM - 1:30PM

JW Marriott
Salon FGH
110 E 2nd St


As designers, we sometimes find ourselves on a knife edge between user needs and business goals. It can be tempting to fall back to “dark patterns” - processes designed to trick users - because they are a shortcut to results. However, the use of dark patterns isn’t conducive to a good night’s sleep. Most of us want to find solutions that don’t resort to deceiving users. This talk will explore alternatives to infamous and common dark patterns, with a focus on how we can use psychological principles and persuasive design techniques to meet goals through encouragement rather than deception.

Hashtags: #sxsw #uxblackout


Cristina Viganò at SXSW

Cristina Viganò



With an MA in Cognitive Science and Experimental Psychology from the University of Padua, and a BA in the Science and Techniques of Psychology with the University of Milan, Cristina's fascination w...

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Neil Dawson at SXSW

Neil Dawson

Sr UX Architect


Neil is a user experience designer who cares about openness and ethical behaviour in user centred design. He recently moved to AnalogFolk from Cyber-Duck, where his award winning work included ‘UX ...

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