2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Shaping Brand Identity: Creating Music for Brands

Friday, March 18
2:00PM - 3:00PM

Austin Convention Center
Room 12AB
531 E 4th St

Consumers engage with countless brands – and their associated marketing – everyday. We are inundated with both passive and overt messaging meant to remind us of the reliability, innovation, quality, appeal, etc. of the item or entity in question. Identifying the brand attributes at the core of a global organization is no easy feat. And, when tasked with developing the sonic essence of those attributes, there is more to consider than subject matter alone. This discussion will focus on how music propels brand identity across a variety of platforms, including consumer brands and media outlets with both music-focused and non-music focused content.

Hashtags: #sxsw #brandmusic


Rebecca Rienks at SXSW

Rebecca Rienks

Music Supervisor

E! Entertainment/NBCUniversal

Rebecca Rienks began her career in music supervision after joining the music department at Lionsgate Films. There she worked on films as diverse as Tyler Perry’s Diary of a Mad Black Woman, the ac...

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Todd Porter at SXSW

Todd Porter

Music Supervisor, Producer, EP Experiential

Goodby Silverstein & Partners

Todd Porter, Music Supervisor + EP Experiential + Producer at Goodby, Silverstein & Partners has been working at Ad agency Goodby, Silverstein and Partners for the past ten+ years. He's placed ma...

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Rochelle Holguin at SXSW

Rochelle Holguin

VP & Head of Creative Music Svcs, MTV + VH1+ LogoTV


Rochelle Holguin is Vice President and Head of Creative Music Services, MTV, VH1 + LOGO.

In this role she is responsible for all aspects of music supervision and the creative production music...

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David Nolte at SXSW

David Nolte


Nolte Inc

David Nolte produces marketing and advertising content for a multitude of television networks. His clients have included: Esquire, ABC, ABC Family, Disney, FX, FXX, TLC, TNT, TBS, NBC, E!, the NFL ...

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Music Badge, Platinum Badge, Artist Wristband
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