We have embraced new weight loss technology such as calorie-counting apps and wearable devices, but have we really innovated our weight loss philosophy? The popular Eric Reis book “Lean Startup” serves as inspiration for a new sustainable approach to weight loss and maintenance. Created for the particularly chaotic world of technological start-ups, the Lean Startup process encourages entrepreneurs to make new mistakes as often as possible and most importantly to learn from them. Instead of following a static business plan in a dynamic world, entrepreneurs are encouraged to experiment often, measure success, and change often if needed. What if we adopted this same philosophy for our weight loss?