2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

For All Your Eyes Only: Communicating Secrets at CIA

Sunday, March 13
11:00AM - 12:00PM

JW Marriott
Salon 1-2
110 E 2nd St


“Are we or are we not a clandestine organization?” “Don’t you think social media is just a fad?” “What could CIA possibly Tweet?” These are some questions CIA’s Public Affairs office faced before launching @CIA. Since then CIA has proven a government intelligence agency can be relevant, innovative, and informative on social media despite the constraints of secrecy. CIA’s social media team will share lessons learned on: how to overcome organizational reluctance to engage new audiences, and how to avoid the pitfalls and reap the rewards of social media platforms. We may even reveal the identity of #CIACat.

Hashtags: #sxsw #EyesOnly


Carolyn Reams at SXSW

Carolyn Reams

Social Media Lead

Central Intelligence Agency

Carolyn Reams is the Social Media Lead and CIA.gov Content Manager for the Central Intelligence Agency. She has spent the last two and a half years in the Office of Public Affairs championing and ...

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Preston Golson at SXSW

Preston Golson

Chief/ Public Communications Branch

Central Intelligence Agency

Preston heads the Public Communications Branch of CIA's Office of Public Affairs where his team oversees CIA outreach and public events and its CIA.gov and social media presence. Preston has nearl...

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