2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Art of Impactful Content: Standing Out in 2016

Friday, March 18
12:30PM - 1:30PM

Austin Convention Center
Room 18D
531 E 4th St

Panelists will examine the history & future of social sharing and provide attendees with tools for creating interesting content to reach new fans in a feasible and memorable way. From the early brainstorming stages through execution and analysis, panelists will share their case studies and tips for bringing unique digital fan experiences to life. At a time when new content is infinite, these are the things that can stand out and convert discoveries into likes, follows and fans. Panelists include representatives from popular social media platforms and content marketing experts.

Hashtags: #sxsw


Aroop Sanakkayala at SXSW

Aroop Sanakkayala

Strategic Advisor/Ent Mktg & Influencer Rel

We Heart It

Aroop Sanakkayala is an independent branding and business development strategist working at the juncture of the entertainment industry’s creative and business domains. Aroop advises companies and i...

Show the rest
Billy Mann at SXSW

Billy Mann


Manncom Cree8iV Partners

Billy Mann is a Grammy-nominated multi-platinum hit songwriter, producer, artist, executive and entrepreneur. Mann’s discography includes P!nk, Cher, Sting, John Legend, Take That, Kelly Rowland, H...

Show the rest
Laura Spinelli at SXSW

Laura Spinelli

Digital Mktg Mgr

ShopKeeper Management

Laura’s foray into the music industry began when she worked as a radio host on her college’s station, and used social media to cultivate an online following by creating interactive experiences for ...

Show the rest
Sarah D'Hilly at SXSW

Sarah D'Hilly

Fan Engagement Mgr

Borman Entertainment

Sarah is the fan engagement and social media manager for Mickey Guyton, Alison Krauss, Clayton Anderson and Korey Dane at Borman Entertainment. She knows first-hand what goes into a consistent cont...

Show the rest


Music Badge, Platinum Badge, Artist Wristband
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo