The Art of Impactful Content: Standing Out in 2016
Panelists will examine the history & future of social sharing and provide attendees with tools for creating interesting content to reach new fans in a feasible and memorable way. From the early brainstorming stages through execution and analysis, panelists will share their case studies and tips for bringing unique digital fan experiences to life. At a time when new content is infinite, these are the things that can stand out and convert discoveries into likes, follows and fans. Panelists include representatives from popular social media platforms and content marketing experts.
Presenters

Aroop Sanakkayala
Strategic Advisor/Ent Mktg & Influencer Rel
We Heart It
Aroop Sanakkayala is an independent branding and business development strategist working at the juncture of the entertainment industry’s creative and business domains. Aroop advises companies and i...
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Billy Mann
Chairman/CEO
Manncom Cree8iV Partners
Billy Mann is a Grammy-nominated multi-platinum hit songwriter, producer, artist, executive and entrepreneur. Mann’s discography includes P!nk, Cher, Sting, John Legend, Take That, Kelly Rowland, H...
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Laura Spinelli
Digital Mktg Mgr
ShopKeeper Management
Laura’s foray into the music industry began when she worked as a radio host on her college’s station, and used social media to cultivate an online following by creating interactive experiences for ...
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Sarah D'Hilly
Fan Engagement Mgr
Borman Entertainment
Sarah is the fan engagement and social media manager for Mickey Guyton, Alison Krauss, Clayton Anderson and Korey Dane at Borman Entertainment. She knows first-hand what goes into a consistent cont...
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