The Art of Impactful Content: Standing Out in 2016
Friday, March 18
12:30PM - 1:30PM
Austin Convention Center
531 E 4th St
Panelists will examine the history & future of social sharing and provide attendees with tools for creating interesting content to reach new fans in a feasible and memorable way. From the early brainstorming stages through execution and analysis, panelists will share their case studies and tips for bringing unique digital fan experiences to life. At a time when new content is infinite, these are the things that can stand out and convert discoveries into likes, follows and fans. Panelists include representatives from popular social media platforms and content marketing experts.
Strategic Advisor/Ent Mktg & Influencer Rel
We Heart It
Aroop Sanakkayala is an independent branding and business development strategist working at the juncture of the entertainment industry’s creative and business domains. Aroop advises companies and i...Show the rest
Aroop Sanakkayala is an independent branding and business development strategist working at the juncture of the entertainment industry’s creative and business domains. Aroop advises companies and individuals on how to expand their footprints in the marketplace, formulating the strategies to build strong relationships across multiple platforms. Aroop facilitates his clients’ goals throughout the entertainment landscape, working between the realms of film, television, digital media, music, and publishing. He specializes in celebrity/influencer activations, as well as the development of content and business strategies. Prior to consulting, Aroop was a Talent Manager at ROAR, Brand Manager for Legendary Entertainment, an executive at WME, and music lawyer at Tandon Law. Born and raised in New Jersey, Aroop received his degree in Psychology from Trinity College in Hartford, Connecticut in 2001. He later completed his JD with a concentration in Intellectual Property and Entertainment Law from Cardozo Law School in 2005 and is a member of the New York State Bar.Hide the rest
Manncom Cree8iV Partners
Billy Mann is a Grammy-nominated multi-platinum hit songwriter, producer, artist, executive and entrepreneur. Mann’s discography includes P!nk, Cher, Sting, John Legend, Take That, Kelly Rowland, H...Show the rest
Billy Mann is a Grammy-nominated multi-platinum hit songwriter, producer, artist, executive and entrepreneur. Mann’s discography includes P!nk, Cher, Sting, John Legend, Take That, Kelly Rowland, Hall & Oates, Martina McBride, Celine Dion, among others, and has written numerous Top 10 hits around the globe with sales of over 125 million albums.
Beginning as an A&M artist in 1994, Mann’s ambition helped him pivot towards writing, producing and entrepreneurialism. In 2001, he founded Stealth Entertainment, a talent development company with special focus on brand partnerships. EMI acquired Stealth in 2007 and Mann was appointed to EMI’s Board and thereafter President of International/Global Artist Management, overseeing EMI's rosters in over 30 countries. In late 2010, Mann was appointed President of Creative-BMG North America before becoming CEO of Green & Bloom/Topline the following year, a songwriter-led publisher with over 3,000 copyrights and chart-topping successes around the globe from David Guetta to Eric Clapton. In 2012, Mann founded Manncom Creative, a boutique management company that takes a 21st Century approach to the entertainment industry and represents independent-minded creatives like Alex Aiono, Jacob Whitesides, Oh Honey and others.
Mann is a national board member of Autism Speaks serving on the Advocacy, Strategic and Digital Committees, co-founder of the Rema Hort Mann Foundation and was an elected Governor of Songwriters in New York for the National Academy of Arts & Sciences (Grammys). In 2007, Mann helped draft the Autism Policy for the Obama/Biden Presidential campaign and later had the honor of watching his oldest son, Jasper, receive the first pen in the Oval Office from President Obama after he signed H.R. 2005, the Combatting Autism Reauthorization Act in 2011. In December 2013, The Manns were presented The Champion Award at The Autism Winter Ball at the Met by friend Senator Bob Casey (PA), original sponsor of the ABLE Act.Hide the rest
Digital Mktg Mgr
Laura’s foray into the music industry began when she worked as a radio host on her college’s station, and used social media to cultivate an online following by creating interactive experiences for ...Show the rest
Laura’s foray into the music industry began when she worked as a radio host on her college’s station, and used social media to cultivate an online following by creating interactive experiences for fans on the show. After graduation, she continued to dream up new ways for fans to connect with emerging songwriters and artists as a writer and strategist for The Shotgun Seat, a country music discovery site. Her passion for creating memorable online experiences for consumers eventually lead her to a full fledge digital marketing career, first at Girlilla Marketing and currently as the digital manager at ShopKeeper Management in Nashville, TN.Hide the rest
Fan Engagement Mgr
Sarah is the fan engagement and social media manager for Mickey Guyton, Alison Krauss, Clayton Anderson and Korey Dane at Borman Entertainment. She knows first-hand what goes into a consistent cont...Show the rest
Sarah is the fan engagement and social media manager for Mickey Guyton, Alison Krauss, Clayton Anderson and Korey Dane at Borman Entertainment. She knows first-hand what goes into a consistent content stream on a variety of different outlets. Previously with Big Machine Label Group, Sarah has a bachelor's degree in public relations and business administration from the State University of New York at Fredonia.Hide the rest