2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Creative Convergence: Artists as Labels

Thursday, March 17
12:30PM - 1:30PM

Austin Convention Center
Room 10C
531 E 4th St

More and more, artists are leaving one part of the label world for another. They are no longer interested in "getting signed" or "doing a label deal". Artists are now starting their own label entities and with autonomy must come the structural and financial realities of controlling your own destiny. In this panel artists who own their own labels will present details on the benefits and challenges to being their own bosses. We'll discuss how to balance creativity and entrepreneurship, what skills they needed to add to their toolbox, what they decide to outsource and when partnering with a label might make sense.

Hashtags: #sxsw


Anna Vogelzang at SXSW

Anna Vogelzang


Anna Vogelzang

Anna Vogelzang has been making songs since 2000, playing them in public since 2003, and driving them around the country since 2007. Her melody-driven, multi-instrumental folk-pop ballads have been ...

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Maggie Vail at SXSW

Maggie Vail

Co-Exec Dir

Cash Music

Executive director of CASH Music. Also. label manager of Bikini Kill Records, bass player of Hurry Up, DJ Magic Beans, and member of Portland DJ troupe Strange Babes.

Molly Neuman at SXSW

Molly Neuman

Head of Music


Zack Gershen at SXSW

Zack Gershen

VP of Digital Mktg & Strategy


VP of Digital Marketing & Strategy at mtheory.

Mtheory is an artist development, marketing, strategy and operations infrastructure designed for artist managers. In a rapidly evolving industry ...

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