2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Fan Engagement & Loyalty: Multi-Channel Marketing

Saturday, March 19
3:30PM - 4:30PM

Austin Convention Center
Room 13AB
531 E 4th St

Throughout a fan life cycle there are opportunities for engagement and for up-selling of artist products, from music to merchandise to experiences. By identifying the right moments to drive messaging, and by understanding the fan journey and the data behind it, artists can craft the content and products that their fans are receptive to, and which channels their fans are likeliest to engage with. Respect of the fan-artist dynamic should be a complimentary experience which helps drive sales but also brings the fan closer to the music.

Hashtags: #sxsw #FanUpSXSW


Alec Steinfeld at SXSW

Alec Steinfeld

Artist Mgr & Digital Dev Lead

C3 Management

Alec Steinfeld is an artist manager and the digital development lead at C3 Management, an artist management division of C3 Presents. Alec's current client roster includes GRiZ, Gramatik, Lettuce, B...

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Kielley Young at SXSW

Kielley Young

Mgr, CRM Campaign Svcs

Warner Music Group

As a Manager on the WMG CRM team my focus is on working with our label partners around data acquisition, fan engagement, and best practices.

Stella Psaroudakis at SXSW

Stella Psaroudakis

Sr Dir/E-Commerce

Artist Arena

As Senior Director, E-commerce at Artist Arena (www.artistarena.com), Stella Psaroudakis oversees direct-to-fan marketing strategy and online commerce for both legendary artists (David Bowie, AC/DC...

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Tracey Groce-Jackson at SXSW

Tracey Groce-Jackson

Fmr Record Exec

Tracey Groce has a storied history in Marketing and A&R, having worked at Capitol, Interscope and MCA Records with a diverse list of artists including The Roots, Common, Radiohead, Beastie Boys, Th...

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Music Badge, Platinum Badge, Artist Wristband
Event Type
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