Fan Engagement & Loyalty: Multi-Channel Marketing
Throughout a fan life cycle there are opportunities for engagement and for up-selling of artist products, from music to merchandise to experiences. By identifying the right moments to drive messaging, and by understanding the fan journey and the data behind it, artists can craft the content and products that their fans are receptive to, and which channels their fans are likeliest to engage with. Respect of the fan-artist dynamic should be a complimentary experience which helps drive sales but also brings the fan closer to the music.
Presenters

Alec Steinfeld
Artist Mgr & Digital Dev Lead
C3 Management
Alec Steinfeld is an artist manager and the digital development lead at C3 Management, an artist management division of C3 Presents. Alec's current client roster includes GRiZ, Gramatik, Lettuce, B...
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Kielley Young
Mgr, CRM Campaign Svcs
Warner Music Group
As a Manager on the WMG CRM team my focus is on working with our label partners around data acquisition, fan engagement, and best practices.

Stella Psaroudakis
Sr Dir/E-Commerce
Artist Arena
As Senior Director, E-commerce at Artist Arena (www.artistarena.com), Stella Psaroudakis oversees direct-to-fan marketing strategy and online commerce for both legendary artists (David Bowie, AC/DC...
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Tracey Groce-Jackson
Fmr Record Exec
Tracey Groce has a storied history in Marketing and A&R, having worked at Capitol, Interscope and MCA Records with a diverse list of artists including The Roots, Common, Radiohead, Beastie Boys, Th...
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