2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Opportunities in the Music Business in India

Saturday, March 19
12:30PM - 1:30PM

Austin Convention Center
Room 13AB
531 E 4th St

The music scene in India has evolved tremendously over the last decade and it is seeing an interest from international artists and businesses to explore this market. The recorded music business in India is believed to become a top 10 global market by 2019.

The panel will discuss the change in the scene and how this has opened up many doors in the business in India, both for international companies going into the market and national companies looking overseas. Future projections of the growing music business in India will be discussed and how this affects and challenges global companies to look at India as a potential marketplace.

Hashtags: #sxsw


Ali Sachedina at SXSW

Ali Sachedina


Arms House

Ali is an NYC-based music attorney with over 15 years of experience in counseling award-winning artists, film composers, electronic music producers and multi-national media companies on a wide arra...

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Jaikaran Sawhny at SXSW

Jaikaran Sawhny

Sr Prod Mgr


Jaikaran Sawhny is the Senior Product Manager at Saavn, India’s leading music streaming service. As lead Product Manager, Jaikaran has been instrumental in bolstering the company’s rapid user growt...

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Mikhail Mehra at SXSW

Mikhail Mehra



Nikhil Chinapa at SXSW

Nikhil Chinapa

Co-creator & Partner

VH1 Supersonic


Music Badge, Platinum Badge, Artist Wristband
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