2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

What the F is a PMD and Why do I Need One?

Sunday, March 13
3:30PM - 4:30PM

Austin Convention Center
Room 17B
531 E 4th St

Since the collapse of traditional distribution in 2008 the vast majority of filmmakers are distributing and marketing their film themselves. In response, the Producer of Marketing and Distribution (PMD) has emerged as a crew position that many films have relied on to help in this process. What are the responsibilities of a PMD, where do you find one, how do they work with filmmaking teams, does having one really pay off, how do you measure ROI, isn’t this something filmmakers or producers should be doing, what is the difference between a PMD and Impact Producer? Featuring Tugg CEO and Co-founder Nicolas Gonda who has witnessed the success of films that utilize PMDs (vs the failure of those

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Jennifer MacArthur at SXSW

Jennifer MacArthur

Founder & Principal

Borderline Media

Jennifer MacArthur is a multi-platform communications, distribution and engagement strategist with a focus on documentary. Her background spans 20 years working in radio, film and television, digit...

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Jon Reiss


Hybrid Cinema

Jon Reiss is an author and media strategist who helps filmmakers and companies navigate the new distribution and marketing landscape. He has worked with and consulted for Paramount Pictures, Scree...

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Nicolas Gonda

CEO & Co-founder

Tugg Inc

Mr. Gonda co-founded Tugg, Inc., a web-platform that enables audiences to choose the films that play in their local theaters and community venues. Launched at the 2012 South by Southwest Festival, ...

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Sally Hodgson   at SXSW

Sally Hodgson

Producer of Mktg & Distribution

PIPOCA offers audience development, marketing and distribution strategies for independent filmmakers.

Sally is one of the UK’s first Producers of Marketing & Distribution (PMD). Her most recent...

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