2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

From Vine To Signed: The Future of A&R

Saturday, March 19
12:30PM - 1:30PM

Austin Convention Center
Room 17B
531 E 4th St

In the last two years there have been several success stories of artists crossing over from YouTube, Vine, and other social platforms into the mainstream music industry. We have seen artists like Shawn Mendes and Lindsey Stirling debut in the Top 1 and 2 sales positions. Where is this trend going and how are labels really integrating social platforms, mobile apps, and data into their talent discovery and artist signing strategies? What are the best platforms and apps for new artists looking to get discovered? Our panel of experts will discuss the future of talent discovery and the integration of the mainstream music industry with the social music space.

Hashtags: #sxsw


Austin Rice at SXSW

Austin Rice


Atlantic Records

Ben Kramer at SXSW

Ben Kramer

VP of Artist & Industry Rel


Ben Kramer is Head of Artist & Industry Relations at StarMaker – the leading digital-first music talent platform, providing the technology, rights, access, and audience to elevate the next generati...

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Erica Forster at SXSW

Erica Forster

VP Music Partnerships


Ryan Lee at SXSW

Ryan Lee

Micro Machine

In 2012 Ryan joined Twitter's Brand Strategy team to execute emerging talent integrations for Fortune 250 advertisers. In mid-2013 his focus turned to Vine once a new stable of creators emerged ont...

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