From Vine To Signed: The Future of A&R
In the last two years there have been several success stories of artists crossing over from YouTube, Vine, and other social platforms into the mainstream music industry. We have seen artists like Shawn Mendes and Lindsey Stirling debut in the Top 1 and 2 sales positions. Where is this trend going and how are labels really integrating social platforms, mobile apps, and data into their talent discovery and artist signing strategies? What are the best platforms and apps for new artists looking to get discovered? Our panel of experts will discuss the future of talent discovery and the integration of the mainstream music industry with the social music space.
Presenters
Austin Rice
A&R
Atlantic Records
Ben Kramer
VP of Artist & Industry Rel
StarMaker
Ben Kramer is Head of Artist & Industry Relations at StarMaker – the leading digital-first music talent platform, providing the technology, rights, access, and audience to elevate the next generati...
Show the restErica Forster
VP Music Partnerships
DanceOn
Ryan Lee
Micro Machine
In 2012 Ryan joined Twitter's Brand Strategy team to execute emerging talent integrations for Fortune 250 advertisers. In mid-2013 his focus turned to Vine once a new stable of creators emerged ont...
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