2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Why Winning CPGs and Retailers <3 Big Data

Date TBA

Big Data is tough to love. It can be easy to love small, simple things, like YouTube videos of rumba-riding kittens, but Big Data came on the scene as a vast, intangible mass and to many marketers and advertisers tackling Big Data remains a distant, out-of-reach goal. But Big Data’s lovers are proving there are benefits to embracing the unknown. Leading customer science agency 84.51º and human data intelligence startup, Strap, will present client case studies from leading CPGs and retailers who have succeeded in enabling Big Data to improve their marketing and outreach programs.

Hashtags: #sxsw


Patrick Henshaw

Chief Operating Officer & Co-Founder


Rachael Hadaway

VP of Client Solutions


Rachael Hadaway works with 84.51°’s consumer packaged goods and retail partners to build customer-centric strategies that leverage data in order to better engage customers. Specializing in the area...

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