Why Winning CPGs and Retailers <3 Big Data
Big Data is tough to love. It can be easy to love small, simple things, like YouTube videos of rumba-riding kittens, but Big Data came on the scene as a vast, intangible mass and to many marketers and advertisers tackling Big Data remains a distant, out-of-reach goal. But Big Data’s lovers are proving there are benefits to embracing the unknown. Leading customer science agency 84.51º and human data intelligence startup, Strap, will present client case studies from leading CPGs and retailers who have succeeded in enabling Big Data to improve their marketing and outreach programs.
Chief Operating Officer & Co-Founder
VP of Client Solutions
Rachael Hadaway works with 84.51°’s consumer packaged goods and retail partners to build customer-centric strategies that leverage data in order to better engage customers. Specializing in the area...Show the rest
Rachael Hadaway works with 84.51°’s consumer packaged goods and retail partners to build customer-centric strategies that leverage data in order to better engage customers. Specializing in the areas of media optimization and new product development, Rachael leads a team of professionals working on the leading-edge of data science, predictive analytics, and big data insights. Rachael is passionate about furthering Cincinnati’s reputation as a hotbed of marketing talent, is on the board of directors for the Cincinnati Regional Tourism Network, and is an alumnus of WE Lead, an esteemed women’s professional organization. Hadaway holds a Bachelor of Arts in Political Science from Miami University in Oxford, Ohio.Hide the rest