2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Project Loxodo: Can Tech Drive Reader Engagement?

Saturday, March 12
11:00AM - 12:00PM

Hilton Austin Downtown
Salon G
500 E 4th St

A behind-the-scenes look at the upcoming PROJECT LOXODO, code name for the predictive analytics platform being built by The Washington Post. Loxodo will aim to use big data to predict performance and offer writers and editors real-time analysis across a wide variety of data points, with the goal of enhancing the reader experience and deepening reader engagement. The Post’s CTO and executive editor will discuss how analytics work in a modern newsroom, and how data can help personalize the reader experience and maximize the impact of journalism.

Hashtags: #sxsw #WPLoxodo


Martin Baron at SXSW

Martin Baron

Exec Editor

The Washington Post

Martin “Marty” Baron became executive editor of The Washington Post on January 2, 2013. He oversees The Post’s print and digital news operations.

Under Baron’s leadership, the newsrooms of thre...

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Shailesh Prakash at SXSW

Shailesh Prakash

CIO & VP of Technology

The Washington Post

Shailesh Prakash is the Chief Product and Technology Officer of The Washington Post. He is responsible for all aspects of Product Development and Technology, including web, mobile, video, print and...

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