Mamma Mia! Scandinavian Digital Marketing Secrets
Thursday, March 17
2:00PM - 3:00PM
Austin Convention Center
531 E 4th St
Scandinavia spawned Spotify and Tidal, but it’s also the testbed for the next generation of digital marketing campaigns for music in the streaming era. With these services truly mainstream already in the Nordic region, labels and artist managers are getting to grips with changing music consumption patterns, and how their marketing needs to evolve in response. This presentation will be an opportunity to learn from the most inventive and successful Scandi music marketing campaigns of the last year, with case studies on how the new wave of musicians are building their digital audiences.
Digital Training & Campaigns Mgr
Nikoo is responsible for training and campaigns at Music Ally. She is also involved in the research and development of new materials based on best practice principles for the global music business;...Show the rest
Nikoo is responsible for training and campaigns at Music Ally. She is also involved in the research and development of new materials based on best practice principles for the global music business; working directly with leading global companies as well as cutting edge individuals and start-ups to develop methods and materials that help support growth and development in the rapidly changing sector.
Nikoo also writes for the Music Ally digital marketing publication, Sandbox, contributing editorial and insight into the developments in the changing market. Constantly up to date on the latest tools and trends, she also has hands-on experience marketing for a range of artists, Glastonbury festival and her own events company.Hide the rest