2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Mamma Mia! Scandinavian Digital Marketing Secrets

Thursday, March 17
2:00PM - 3:00PM

Austin Convention Center
Room 11AB
531 E 4th St

Scandinavia spawned Spotify and Tidal, but it’s also the testbed for the next generation of digital marketing campaigns for music in the streaming era. With these services truly mainstream already in the Nordic region, labels and artist managers are getting to grips with changing music consumption patterns, and how their marketing needs to evolve in response. This presentation will be an opportunity to learn from the most inventive and successful Scandi music marketing campaigns of the last year, with case studies on how the new wave of musicians are building their digital audiences.

Hashtags: #sxsw


Nikoo Sadr at SXSW

Nikoo Sadr

Digital Training & Campaigns Mgr

Music Ally

Nikoo is responsible for training and campaigns at Music Ally. She is also involved in the research and development of new materials based on best practice principles for the global music business;...

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