Mamma Mia! Scandinavian Digital Marketing Secrets
Scandinavia spawned Spotify and Tidal, but it’s also the testbed for the next generation of digital marketing campaigns for music in the streaming era. With these services truly mainstream already in the Nordic region, labels and artist managers are getting to grips with changing music consumption patterns, and how their marketing needs to evolve in response. This presentation will be an opportunity to learn from the most inventive and successful Scandi music marketing campaigns of the last year, with case studies on how the new wave of musicians are building their digital audiences.
Presenters
Nikoo Sadr
Digital Training & Campaigns Mgr
Music Ally
Nikoo is responsible for training and campaigns at Music Ally. She is also involved in the research and development of new materials based on best practice principles for the global music business;...
Show the rest