2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How to Eat Glass: Excelling Through the Stress

Monday, March 14
9:30AM - 10:30AM

JW Marriott
Salon 7
110 E 2nd St

Ela and I will talk about a side of entrepreneurship not often covered in the press. Namely, the constant stress that entrepreneurs face and the potentially devastating effects this can have if left unmanaged: anxiety, depression, even suicide. We'll cover what the stress can feel like using personal anecdotes, cover what exactly happens to the brain when under stress (specifically we'll talk about the stress hormone cortisol and it's effects), and we'll then cover specific scientific studies that show things like dancing, massages, sleep, exercise, and meditation can help one excel through stress.

Hashtags: #sxsw #SXStress


Ela Madej at SXSW

Ela Madej


Fifty Years

Co-founder and CEO of Applicake (acquired 2013), co-founder of Base CRM, European Rails Conference Railsberry, as well as Polish startup community Hive. A Y Combinator alum. In 2014 she joined prom...

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Seth Bannon at SXSW

Seth Bannon

Founder & CEO


Social entrepreneur. Investor in early stage social impact startups. Founder of Amicus. Founder of Impact.tech. Y Combinator alum. Forbes 30 Under 30. Vegan.


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