2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How To Build A Music City

Thursday, March 17
2:00PM - 3:00PM

Austin Convention Center
Room 18D
531 E 4th St


Music industry experts and city builders gather to discuss How To Build A Music City. Based on emerging strategies for economic development for music, we'll explore how music cities have developed in the past, and how community, commerce, and city government can build up the music scenes of creative cities today. The end goal: How To Build A Music City is designed to equip musicians, entrepreneurs, and innovators with tools and strategies you can use to build up the value of music in your city, from the ground up. But it doesn't stop there. Builders will remain connected in a support network to help advise and encourage the growth of new music cities in the US today.

Hashtags: #sxsw #musiccity


Don Pitts

Music & Ent Mgr

City of Austin

Joey Hendrickson at SXSW

Joey Hendrickson


Columbus Music Foundation

Joey Hendrickson is a music and marketing consultant who has worked with musicians, music venues, music festivals, non-profits, clothing companies, and restaurants.

His work has been featured in...

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Kate Becker at SXSW

Kate Becker


Seattle Office of Film + Music

Kate Becker has been the director of the Seattle Office of Film + Music for two years. She considers it a great privilege to spend her days working to grow Seattle's creative economy. Prior to work...

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Linda Lorence Critelli at SXSW

Linda Lorence Critelli

VP, Writer-Publisher Rel


VP Writer/Publisher Relations SESAC, the music rights organization, working closely with SESAC’s roster of songwriters from the up and coming to the established professional offering career support...

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Music Badge, Platinum Badge, Artist Wristband
Event Type
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