2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Cognition Clash in the Internet of Things

Sunday, March 13
12:30PM - 1:30PM

JW Marriott
Salon FGH
110 E 2nd St


The IoT is the next great opportunity for business enterprises to engage with customers. However there is no unified approach to the mental load between context of use, physical interaction, mental interaction and digital interaction. This cognitive landscape is inhabited by associated experiences that gel human behavior and machine interfaces through, touch, mouse and keyboard. The usage of sight, voice and thought create new complexities and risks which have until recently been the subject of defense technologies, where clear outcomes and prescribed mental models exist. The diversification of these touch points and multi-point human logic models clash and derail human thinking patterns.

Hashtags: #sxsw #IoTdesign


Karl Smith at SXSW

Karl Smith


Paradigm Interactions

A former Global Head of Mobility User Experience at Accenture and Partner, Global Head of Digital Design at Wipro Digital, current Chairman of the User Centered Design Society and has relaunched or...

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Thom Heslop at SXSW

Thom Heslop


Klein Rogge

Thom has been fascinated by digital since he discovered the wonderful world of DOS invoicing while working as an independent film distributor in 1989. He been a Systems Analyst / Database designer ...

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