Search Camp: Converting SEO into ROI
Saturday, March 12
9:30AM - 1:30PM
Hilton Austin Downtown
500 E 4th St
As more companies get on the content train, search engine optimization is more important than ever.
Take SEO beyond a buzzword at this workshop. You will learn analytics that make SEO measurable and allow you to demonstrate the ROI of your efforts.
At this workshop you'll learn: What domain authority is and how to use it to outrank your competitors; Metrics that demonstrate the ROI of SEO optimization; How to avoid Google penalties; How to use free tools for competitive research, analytics and website optimization; and Winning at local search.
Please bring a laptop with you!
Co-Founder Strategic Dir
Orbit Media Studios
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 15 years, Andy has provided web strategy and ad...Show the rest
Dir of Search
Writer, SEO expert and web content and social media strategist who understands the web and social media from both technical and human angles. Based at Imagination in Chicago.