2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Search Camp: Converting SEO into ROI

Saturday, March 12
9:30AM - 1:30PM

Hilton Austin Downtown
Room 616AB
500 E 4th St


As more companies get on the content train, search engine optimization is more important than ever.

Take SEO beyond a buzzword at this workshop. You will learn analytics that make SEO measurable and allow you to demonstrate the ROI of your efforts.

At this workshop you'll learn: What domain authority is and how to use it to outrank your competitors; Metrics that demonstrate the ROI of SEO optimization; How to avoid Google penalties; How to use free tools for competitive research, analytics and website optimization; and Winning at local search.

Please bring a laptop with you!


Hashtags: #sxsw #roiofseo


Andy Crestodina at SXSW

Andy Crestodina

Co-Founder Strategic Dir

Orbit Media Studios

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

Over the past 15 years, Andy has provided web strategy and ad...

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Ryan Johnson at SXSW

Ryan Johnson

Dir of Search


Writer, SEO expert and web content and social media strategist who understands the web and social media from both technical and human angles. Based at Imagination in Chicago.


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