2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Happy Little Tingles: Exploring ASMR

Sunday, March 13
11:00AM - 1:00PM

Austin Convention Center
Room 5ABC
531 E 4th St


Bob Ross. Crinkle. Click. Tap. Shhh. Brushing. Snip.

What ties these random words together? All are common triggers for Autonomous Sensory Meridian Response (ASMR). ASMR is a perceptual experience described as a relaxing, tingling sensation in response to particular visual and/or auditory stimuli. Made popular through YouTube videos dedicated to this sensation, some question ASMR’s existence. Others argue there is a spectrum of how people experience and feel ASMR.

Uncover the mysteries of ASMR as we explore its origins, investigate & recreate the tingles by conducting a quick & dirty qualitative study, discuss implications, & propose how to leverage this delightful sensation.
Participants should bring the following: Streaming device able to access wifi to watch & listen to videos (mobile, tablet, laptop), headphones.


Hashtags: #sxsw #CanUFeelIt


Darshana Tuladhar at SXSW

Darshana Tuladhar

UX Consultant


By trade Darshana is a UX Researcher, and by training she is a Cognitive Psychologist. It all started when she was a child; she was captivated by human behavior, cognition, and science. Her fascina...

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Tom Columbus at SXSW

Tom Columbus

Interaction Designer

Blink UX

As a child, Tom was constantly taking various items from around the house and pulling them apart to investigate how they worked. Always eager to learn, he approaches each project with that same sen...

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