2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Nordic Genre Invasion - Joint marketing is the key

Monday, March 14
2:00PM - 3:00PM

Austin Convention Center
Room 15
531 E 4th St


Nordic Noir has taken the world by storm both on the page and on the screen, its particular characteristics being strong stories and gritty realism resonating with the incorruptible modern Scandinavian surroundings. The international success of The Girl with the Dragon Tattoo and its predecessors has also cultivated the ground for emerging filmmaking talent, pushing the boundaries of visual storytelling towards more versatile genre cinema. The filmmakers in the territory have manifested this next step as the Nordic Genre Invasion. Industry leaders behind the movement discuss how this happened - and how teaming up with your local rivals enables you to make it bigger than you ever imagined.

Hashtags: #sxsw #ngi


Kjetil Omberg


Norsk Superfilm

CEO and part owner of the Norwegian production shingle Norsk Superfilm, Kjetil Omberg (b. 1974, Oslo, Norway) has been working in the Scandinavian biz since 1994. He made the move into production a...

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Mikko Aromaa at SXSW

Mikko Aromaa

Chairman of the Board

Nordic Genre Invasion

With a diverse career in film industry spanning over 20 years, Mikko Aromaa (b. 1973, Helsinki, Finland) started as a film critic, an entertainment journalist and a programmer of international film...

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Tero Kaukomaa at SXSW

Tero Kaukomaa

CEO - Producer

Iron Sky Universe

Timo Vuorensola at SXSW

Timo Vuorensola


Iron Sky Universe

I'm a filmmaker, musician and an Internet (ab)user from Finland. I made films Star Wreck: In the Pirkinning (2005), Iron Sky (2012) and Iron Sky The Coming Race (coming 2017).


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