The homepage headline is the first chance for your startup to say something of substance in your own voice. And it might be the only chance to keep people on your site for more than a couple seconds. So why are so many startup headlines formulaic?

Because you stopped asking “why” before you uncovered what’s important.

This workshop will cover what your accelerator didn’t tell you about talking about your product and teach you how to craft a strong, meaningful headline. We won’t be talking SEO or A/B testing (it’s not The Science of the Startup Homepage Headline, after all).

You should be a startup founder or marketing lead equipped with a homepage in need of some headline artistry.