2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Pro Athletes Taking Control of Their Brand Destiny

Sunday, March 13
3:30PM - 4:30PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

A candid discussion with professional athletes and marketers about the new ways athletes and brands are monetizing unprecedented global interest and engagement in sports. Athletes are now disintermediating the traditional media process by creating their own publishing businesses. Players have collateralized their future earnings by launching IPOs in their own image. Athletes have stepped behind the camera serving as CMOs and creative directors for brands, in addition to being the subject and promoter of original content. This panel will leverage the professional experience in sports, marketing and digital media from panelists driving new approaches in uncharted athletic monetization strategy.

Hashtags: #sxsw #SXsports


Anna Rawson at SXSW

Anna Rawson

Retired Professional Golfer/Spokeswoman/Dir of Mktg for Parsons Xtreme Golf


Anna Rawson is an Australian professional golfer and Model. Anna won a NCAA championship at the University of Southern California and competed on the LPGA and Ladies European tour for 6 years. Her ...

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Anthony Rodriguez at SXSW

Anthony Rodriguez


Lineage Interactive

As the founder of Lineage Interactive, Rodriguez has ideated and produced creative content and strategy for some of the world’s biggest athletes, musicians, teams, and brands. By acting as the crea...

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Daniel Jeydel at SXSW

Daniel Jeydel

Assoc Dir/Lead Ogilvy Digital Lab

Neo Ogilvy

An inventive and creative marketer, Daniel Jeydel is an Associate Director within Neo@Ogilvy, Ogilvy's digitally led media and performance marketing network. At 24 he was named to Neo@Ogilvy’s Mana...

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Vernon Davis at SXSW

Vernon Davis

Tight End

Denver Broncos

Vernon Davis is currently a tight end in the NFL. He entered the NFL draft in 2006, and was selected 6th overall after a stellar, record-setting NFL combine performance. During his 10 years in the ...

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