2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Creating Custom Songs for Film, TV, Trailers & Ads

Thursday, March 17
12:30PM - 1:30PM

Austin Convention Center
Room 17A
531 E 4th St

Time and again, the same question is asked at music supervisor panels, “How do I get my music to you?” The more important question, however, comes up far less frequently: “Is my music appropriate for the project?” All songs are not created equal; film, television, trailers and advertisements all have different creative requirements for songwriting and production. Depending on the media, a song may need to blend into the background, have a memorable chorus, or take the listener on a varied, but clear journey (or accomplish all three). This panel will cover how to evaluate if your music is “syncable” for various medias, and how to approach creating custom work for each, including creative and production needs, expectations and deadlines.

Hashtags: #sxsw #mediasongs


Amanda Krieg Thomas at SXSW

Amanda Krieg Thomas

Music Supervisor

Neophonic Music & Media

Amanda Krieg Thomas has music supervised a wide variety of projects, most recently bringing her experience to the stellar team at Neophonic. She is currently working critically-acclaimed series inc...

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Chris Mazur at SXSW

Chris Mazur

Ogilvy & Mather

I produce music for ads. I play professional ultimate frisbee, recently becoming a member of the 2016 US National team.

Music and sports - those are my jams.

Check out some of my Ogilvy work here:

Heather Guibert at SXSW

Heather Guibert

Music Supervisor

Francium Enterprises

Holley Maher at SXSW

Holley Maher


Nashville-based creative Holley Maher is an artist in the broadest sense of the word; a singer, songwriter, multi-instrumentalist, recording artist, print designer, entrepreneur and author. Her son...

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Josh Collum at SXSW

Josh Collum

Co-Founder & Partner

Sorted Noise

Josh Collum is Co-Founder and Partner at Sorted Noise. Sorted Noise makes and licenses music for TV, film, advertising, trailers, and other media, and is built around a community of Nashville base...

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Music Badge, Film Badge, Gold Badge, Platinum Badge, Artist Wristband
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