Mass audience movies reach millions of people around the world with their messaging and smart studios have come to realize the the powerful opportunity they have to engage cause-connected generations in important global issues by partnering with the United Nations via its Creative Community Outreach Initiative.

Come get a first look at the PSA campaign and hear from the UN and Sony about how the Angry Birds and their new movie will be encouraging young people all over the world to take action to protect the planet starting this International Day of Happiness.

This event is part of the SXgood Hub, a creative content venue that is curated and produced by SXSW Eco. Learn more and see the Hub’s full schedule of events here.