American kids now spend the majority of non-school time - seven hours a day - in front of a TV screen or mobile device, and as a result, one in four children is now inactive. Meanwhile, one in four children worldwide is malnourished, including 16 million children who suffer from severe acute malnutrition and require immediate treatment.

UNICEF Kid Power aims to address both of these crises with a single solution, by giving kids the power to save lives. By getting active with the UNICEF Kid Power Band, kids go on missions to learn about new cultures, earn points, and unlock lifesaving packets of therapeutic food for severely malnourished children around the world. The more kids move, the more points they earn, the more lives they save.

Join us for a conversation with Rajesh Anandan, one of the co-creators of Kid Power, who’ll be sharing the insights that led to creation of this new social venture, and the partnerships that have enabled its rapid evolution and scale-up.

This event is part of the SXgood Hub, a creative content venue that is curated and produced by SXSW Eco in partnership with the United Nations Foundation. Learn more and see the Hub’s full schedule of events here.