Today, we live in a world where we use the internet to shop, to date, and to consume, yet only 8% of charitable giving occurs online. So where is the disconnect? Why haven’t we disrupted traditional fundraising models? Why aren’t we effectively leveraging the mutual desire from celebrities, brands and consumers to expand their commitment to social responsibility? And how do we centralize the fragmented field of charitable giving?
This session looks at how to harness the power of celebrity, technology, and media to raise awareness and funds for some of the world’s toughest challenges. With an introduction from serial entrepreneur and philanthropist Todd Wagner, Founder and CEO of The Charity Network—the world’s largest coalition of digital fundraising platforms—the session will provide an exclusive introduction to Wagner’s one-stop-shop for brands, celebrities, and nonprofits launching fundraising campaigns. The session wi...
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Today, we live in a world where we use the internet to shop, to date, and to consume, yet only 8% of charitable giving occurs online. So where is the disconnect? Why haven’t we disrupted traditional fundraising models? Why aren’t we effectively leveraging the mutual desire from celebrities, brands and consumers to expand their commitment to social responsibility? And how do we centralize the fragmented field of charitable giving?
This session looks at how to harness the power of celebrity, technology, and media to raise awareness and funds for some of the world’s toughest challenges. With an introduction from serial entrepreneur and philanthropist Todd Wagner, Founder and CEO of The Charity Network—the world’s largest coalition of digital fundraising platforms—the session will provide an exclusive introduction to Wagner’s one-stop-shop for brands, celebrities, and nonprofits launching fundraising campaigns. The session will also provide expert advice on strategic online approaches through The Charity Network’s trio of fundraising platforms, each an expert in its field: Charitybuzz in online charity auctions, Prizeo in sweepstakes and experiences, and Chideo in cause and entertainment content.
Key players from the three fundraising giants will be on site to help develop comprehensive and customized fundraising, social media, marketing and awareness strategies for participants that utilize the extensive “menu” of resources The Charity Network offers. These fundraising experts will help participants transform their fundraising approaches from analog to digital—delving into topics ranging from celebrity involvement, to modernizing traditional charitable galas, to developing and executing campaigns, to the science of effective partnerships, to amplification techniques that draw from The Charity Network’s syndicated partners including: Sinclair Broadcasting Group, The Ellen DeGeneres Show, Delta Airlines, Virgin America, Twitter, Facebook, and more.
This event is part of the SXgood Hub, a creative content venue curated and produced by SXSW Eco. Learn more and see the Hub’s full schedule of events here.
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