2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Americana - Future, Present, Past

Friday, March 20
12:30PM - 1:30PM

Austin Convention Center
Room 16AB
Austin Convention Center

The thriving, vibrant community that comprises Americana music today gives the lie to the “dusty relics” image the term may once have implied. The Americana tent is wide and deep, welcoming artists at every level and from every type of American roots music. Once the province of tiny clubs, Americana artists have moved to festival main stages and the term has become synonymous with music that speaks from the heart and soul. From the Americana Music Association Awards show on PBS to multiple GRAMMY categories, recognition of the genre and its artists continues to build. Join us as we discuss an evolving art form and the community committed to its future.

Hashtags

#sxsw #Americana

Presenters

MODERATOR

Scott Goldman

VP

The GRAMMY Foundation/MusiCares

Peter Blackstock

Music Writer

Austin American-Statesman

Marc Friedenberg

Principle/Mgr

MJF Management

Zach Chance

Jamestown Revival

Jonathan Clay

Jamestown Revival

Details

Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Genre Specific
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo