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Gear Up, Lean Back: Linear Radio Becomes Dynamic

Thursday, March 19
3:30PM - 4:30PM

Austin Convention Center
Room 10B
Austin Convention Center

This is the pivotal moment for linear radio and streaming music services to come together. Consumers currently have the option to use a completely lean back experience found in traditional radio, a semi-lean-back algorithmically curated experience, or the fully lean-forward, highly active search and discovery of on-demand products. Most services either focus on one of these or offer a mixture of models often sitting uncomfortably next to each other. With so much talk about ‘radio style services’ entering the market, what experience sets the standard? This panel will facilitate a sophisticated discussion of how and what to blend from linear radio and new digital music services.

Hashtags

#sxsw #UpNBack

Presenters

MODERATOR

Simon Cole

CEO

7digital

Simon brings 25 years of executive leadership to 7digital, having led UBC Media as a public company for over a decade. Simon got his start at the BBC before moving to Manchester’s Piccadilly Radio...

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