YouTube is the largest streaming platform in the world with a massive breadth of content, a large portion of which is devoted to music. It also boasts the second most powerful search engine after Google, making it ideal for music discovery. While publishers, artists and labels make money on YouTube, and while YouTube continues to focus on increasing revenue for content creators, the age old question exists: if we have to make a choice, what’s more important: audience exposure or revenue? We will attempt to answer that question, taking into account who is asking, what the ultimate goal is, and what the best corresponding strategies are.