2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Tour Merch: The Most Overlooked Revenue in Music

Friday, March 20
3:30PM - 4:30PM

Austin Convention Center
Artist Central in Ballroom E
Austin Convention Center

With traditional revenue streams changing in the music industry, artists depend more and more on touring income. Merchandise sales often exceed all other income for an artist and is the number one opportunity to monetize a fan base, yet few talk about it and fewer know how to maximize this revenue. Hear from experts on how to manage this business, apply best practices, and increase tour merch profitability.

Hashtags

#sxsw #OverlookX

Presenters

MODERATOR

Ben Brannen

Co-Founder & Pres

atVenu

After playing in bands and finishing college in Seattle, Ben moved to LA to work in music. He landed as an A&R guy/song plugger at BMG Music Publishing where the first song he pitched and placed re...

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Kelly Vermillion

Merch Dir

Triple 8 Management

Karl Hensel

Pres

Kings Road Merch

Karl Hensel is a proud University of Minnesota business school drop-out and has run Kings Road Merchandise since 2009. Originally a division of the Epitaph and Anti- Records family, Kings Road bec...

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Matt Young

SVP WMG Merch/VIP

Warner Music Group

Ian Solomon

Tour Merch Coord / Artist Rel

Merchnow/Evr

Details

Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Retail/Physical
Level
Intermediate

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Music sponsor

Sonic Bids

Interactive sponsor

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