2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Dazed x Diesel : Insta-Identities & Crowdsourcing

Tuesday, March 17
3:30PM - 4:30PM

Austin Convention Center
Ballroom D
Austin Convention Center

Nicola Formichetti is obsessed with social. As creative director of globally renowned fashion brand Diesel, Nicola has used social to crowd source for recent campaigns and as a medium to create and collaborate. Bringing him closer to his own social community and his followers into his creative projects.

Beginning his career at Dazed and more recently as guest editor of the title, he will talk to the magazine's news editor Zing Tsjeng about how this obsession works so successfully and will demonstrate what other brands can learn from him.


Nicola Formichetti

Artistic Dir


Nicola Formichetti is an Italian-Japanese fashion director and fashion editor. He is most widely known as the artistic director of the Italian fashion label Diesel, and for being a frequent collabo...

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Zing Tsjeng

News Editor

Dazed & Confused

Zing is digital news editor at Dazed.


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Featured Session
Fashion and Wearable Tech

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