2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

A Clickable Feast: Pursuing The Modern Music Video

Saturday, March 14
5:00PM - 6:00PM

Austin Convention Center
Room 12AB
Austin Convention Center


This session will discuss the creative and technical journey that led Matt Yoka to make the interactive music video for Ty Segall's Manipulator. More specifically -- how his reluctance to use interactive media actually resulted in a wildly clickable feast.

The internet is home to a movement striving to create more engaging media. With Manipulator, Yoka pushed that movement to an utter psychedelic freakout. Every object in the music video is clickable and as the user digs deeper, the imagery becomes more hallucinatory. Rolling Stone wrote that it's “a cross between a Salvador Dalí painting and a Terry Gilliam animation from Monty Python... the possibilities are endless.”

With quadrillions of variations, this interactivity is a delirious way to experience music. Speaking about living at the intersection of film, music, and interactivity, this talk will focus on technology’s potential to elevate artistic expression and the eternal desire to create stronger connections between audience and content.


#sxsw #ModernMusic


Matt Yoka


Matt Yoka Media

Matt Yoka is a Los Angeles-based filmmaker and frequent collaborator with Ty Segall. He was a Collaborative Fellow at UnionDocs, and in 2014 graduated USC's Annenberg School of Journalism's Masters...

Show the rest

Simon Wiscombe

Interactive Media Designer


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Entertainment and Immersion

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo