Why Brands Can't Afford To Ignore Millennials
Sunday, March 15
5:00PM - 6:00PM
110 E 2nd St
Brands know they can’t afford to ignore the millennial female shopper. That’s all good, but there needs to be a new kind of marketing language and approach. If they want to reap the rewards of a loyal consumer AND brand advocate, they must treat this unique customer differently than generations past. Grounded in the insights of Refinery29's first installment of the research study dubbed "Her Brain On Digital" and powered by years of expertise in engaging this audience, this discussion will look inside the mind of the millennial-minded woman. The learnings touch on everything from shopping habits and digital behaviors to the fascinating cycle of inspiration, exploration, and transaction. Marketers will benefit from tangible examples of how the power of digital has created a new breed of brand relevance and lust.
Chief Revenue Officer
Melissa Goidel joined Refinery29 as CRO with more than 15 years of digital and 20 years of management experience. Goidel started her digital career at Yahoo, overseeing Yahoo Financial Services Sal...Show the rest
Melissa Goidel joined Refinery29 as CRO with more than 15 years of digital and 20 years of management experience. Goidel started her digital career at Yahoo, overseeing Yahoo Financial Services Sales as RVP. After Yahoo, Goidel moved to Time, Inc., where she created the national digital sales teams for People, InStyle, andEntertainment Weekly digital. Prior to coming to Refinery29, Goidel worked at Brand.net, an ad technology company where she built its national sales force and saw through its sale. At Refinery29's CRO, Melissa oversees all monetization for the company.Hide the rest