Franchise: A Food Truck Evolution
Saturday, March 14
3:30PM - 4:30PM
604 Brazos St
These aren’t your typical food truckers— these are the pioneers of the food truck industry who have created brands that extend from food trucks into other offshoots. We will be exploring the role of the food truck in the evolution of these food brands and talk to each entrepreneur about their strategy/mindset when they started their food truck venture and THEN their evolved strategy as they looked to expand and scale into restaurants, grocery stores or food truck expansion. We want to tell the stories of how food culture has been shaped by the modern food truck.
The Grilled Cheese Truck
Dave Danhi has been part of the Los Angeles restaurant scene in some form or another for the last 34 years. Starting out at the local pizza joint, he realized his passion for food. As soon as the c...Show the rest
Dave Danhi has been part of the Los Angeles restaurant scene in some form or another for the last 34 years. Starting out at the local pizza joint, he realized his passion for food. As soon as the chains of high school were lifted, he relocated back to New York to hone his culinary skills. After spending a year in the Catskills working at various restaurants and resorts he decided to move back to the sunny beaches of So. Cal. In 2009, he competed in the 7th annual Grilled Cheese Invitational, a grilled cheese competition that over 8,000 people flock to yearly. This was his ‘ah ha’ moment and realized that he was going to open the world’s first grilled cheese truck. The truck has been embraced locally as well as internationally with numerous accolades including “Best Food Truck” over 10 times. He and the truck have had countless television appearances, locally and internationally. The Melts have appeared on numerous list, naming them some of the best grilled cheese creations in the USHide the rest
The Peached Tortilla
Founder & Big Burrito
In 2008, Ross Resnick came up with an incredible idea that would allow him to pursue two of his lifelong passions: food and technology. He combined his love for technology and undeniable excitement...Show the rest
In 2008, Ross Resnick came up with an incredible idea that would allow him to pursue two of his lifelong passions: food and technology. He combined his love for technology and undeniable excitement for gourmet food to create Roaming Hunger.
Roaming Hunger connects foodies with their favorite food trucks. The emergence of a struggling economy and the need for a fast-paced progressive community has provided incredible economic opportunities for mobile restaurants. Enter Ross with a way to track, catalogue, feature, advertise and market this fascinating food truck revolution.
Prior to Roaming Hunger, food trucks used the widely confusing world of Twitter to let foodies know where they were parked. Understanding the necessity to simplify this process, Ross developed a way for his site to aggregate these tweets onto an easy-to-use Google map. With the site growing as fast as the thriving industry, foodies can find their favorite food truck while on-the-go with the RoamingHide the rest