Prior to InMarket, Jeff was recruited to Quri, Inc. to help grow the crowd-sourced retail intelligence company, enabling brands and retailers to measure the true value of in-store promotional programs. Prior to Quri, Jeff was recruited to be Bain Capital Ventures-funded HookLogic’s 1st President of Retail, helping e-commerce retailers drive new, media-based and pay-per-click revenue streams via endemic & non-endemic advertisers. Prior to joining HookLogic, Jeff was Shopper Science’s co-founder & GM, and an SVP of IPG Mediabrands. Shopper Sciences – in just its 1st year - delivered the primary insights work for Google’s ZMOT initiative, the Booz/GMA Shopper 5.0 study, and was the first shopper marketing agency (and youngest agency ever) to receive the Agency of the Year Award from Media Magazine.

Jeff is a graduate of the University of North Carolina’s School of Journalism & Mass Communication, and of the University of Michigan’s Ross School of Business.