2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

300% Mobile Lift Is A Real and Augmented Reality

Tuesday, March 17
3:30PM - 4:30PM

Hyatt Regency Austin
Zilker Ballroom 2
208 Barton Springs Rd


What do office supplies stores, theme parks, and school librarians have in common?
They’re already using augmented reality today to deliver something special to their customers.
Companies and individuals are shaking up their traditional communications and diving straight into mobile-first experiential promotions that drive action and leave lasting impressions on unassuming observers. The most successful projects blend social, mobile, and physical elements to deliver actionable content that extends beyond an initial target demographic. Augmented reality is the accessible and effective delivery vehicle to achieve that level of engagement today - no special headgear required.
In this session, learn how augmented reality has helped drive in-store footfall and social buzz, raised money for social causes, and increased mobile app usage by integrating unique digital experiences into the physical world.
Presented by Hp Autonomy Aurasma


#sxsw #AReffect


Annie Weinberger

GM Aurasma


As HP Aurasma’s General Manager, Annie Weinberger extends her years of marketing experience to bring a new medium known as augmented reality to mass market. Weinberger is also the GM of the HP Opti...

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Emery Skolfield

Sr Dir/Digital Mktg

Office Depot

Emery Skolfield is the Sr. Director of Digital Marketing for Office Depot, Inc. A former sports writer who started working in newspapers at age 17 (pre-laptop, pre-mobile era), Emery’s entry into d...

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