2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Oculus Effect: How VR Will Change TV and Retail

Sunday, March 15
12:30PM - 1:30PM

JW Marriott
Room 501
110 E 2nd St

Oculus Rift and other Virtual Reality technologies are already shifting the landscape for broadcast and digital production. In other areas, such as retail, VR will create entirely new constructs through which consumers will browse for products, evaluate brands and complete their purchases.

In this Meet Up, we'll offer hands-on demonstrations of the latest technology from Occulus Rift and Intel, and share examples of work in broadcast and digital that hints at a possible future for immersive environments on the screen in your living room to the physical retail showroom.

Presented by Saatchi & Saatchi LA.


#sxsw #OccRift


Ciaran Bossom

Managing Dir Digital & Social Media Strategy

Saatchi & Saatchi LA

I help my clients, my teams and my company navigate radical shifts in the digital marketplace by crafting and implementing multi-channel digital strategy designed to spark innovation within an orga...

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