Oculus Effect: How VR Will Change TV and Retail
Sunday, March 15
12:30PM - 1:30PM
110 E 2nd St
Oculus Rift and other Virtual Reality technologies are already shifting the landscape for broadcast and digital production. In other areas, such as retail, VR will create entirely new constructs through which consumers will browse for products, evaluate brands and complete their purchases.
In this Meet Up, we'll offer hands-on demonstrations of the latest technology from Occulus Rift and Intel, and share examples of work in broadcast and digital that hints at a possible future for immersive environments on the screen in your living room to the physical retail showroom.
Presented by Saatchi & Saatchi LA.
Managing Dir Digital & Social Media Strategy
Saatchi & Saatchi LA
I help my clients, my teams and my company navigate radical shifts in the digital marketplace by crafting and implementing multi-channel digital strategy designed to spark innovation within an orga...Show the rest
I help my clients, my teams and my company navigate radical shifts in the digital marketplace by crafting and implementing multi-channel digital strategy designed to spark innovation within an organization. My practical experience as a senior digital strategist has been expressed through numerous, successful consumer brand and ecommerce web rebuilds, mobile application launches, product launch campaigns and first-to-market social and digital innovations. Clients have included Apple, Toshiba, American Express, Motorola, W Hotels, National Geographic, and NIVEA Skincare.
This well-tread roadmap informs my frequent role in defining then driving changes in culture and staff disciplines to meet a growing demand for digital and specifically mobile intelligence and solutions. I guide an array of nimble, multi-disciplinary teams in execution of first-to-launch brand and product retailing experiences as part of broad programmatic marketing initiatives.Hide the rest