Narratives, Platforms and Movements
Saturday, March 14
5:00PM - 6:00PM
Hilton Austin Downtown
500 E 4th St
In a world of mounting performance pressure, businesses will need to evolve into movements. Their success will be determined by their ability to mobilize, inspire and support an ever expanding array of participants extending far beyond their own four walls to accomplish awesome things.
So what can we learn from successful movements? First, they are driven by opportunity-based narratives that are far more powerful than stories. Unlike stories, narratives are open-ended, where the outcome is to be determined by the choices and actions of people addressed by the narrative.
Second, movements create platforms that help people to connect in small groups where they can build deep, trust-based relationships but then accelerate their learning by connecting more broadly across the entire movement.
Mobilizing movements will be very challenging for companies, but the rewards will be enormous.
Chairman, Center for the Edge
John Hagel III has nearly 30 years experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information te...Show the rest
John Hagel III has nearly 30 years experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies. John currently serves as co-chairman of the Silicon Valley-based Deloitte Center for the Edge, which conducts original research and develops substantive points of view for new corporate growth. Before joining Deloitte, John was a principal at McKinsey & Co. from 1984 to 2000, where he was a leader of the Strategy Practice. In addition, he founded and led McKinsey’s Electronic Commerce Practice from 1993 to 2000. John has also served as senior vice president of strategic planning at Atari, Inc., and earlier in his career, worked at Boston Consulting Group. John is the author of a series of best-selling business books, including The Power of Pull, Net Gain, Net Worth, Out of the Box and The Only Sustainable Edge.Hide the rest