2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

From Siberia to Millions of Users

Saturday, March 14
3:30PM - 4:30PM

JW Marriott
Salon 5-6
110 E 2nd St


Deena Varshavskaya, Founder & CEO of Wanelo, is not a dude-in-a-sweatshirt. Instead, she’s a Siberian-born dropout who wears Ryan Gosling leggings and closed her first funding as a solo female founder after 40 rejections.

She started Wanelo after being frustrated with the traditional shopping experience. Using her personal savings, she worked on it for more than two years before launching in 2012.

Wanelo is a digital mall curated by millions of people to find and buy amazing products from over 350K stores around the world, and it has gained the retail industry’s attention for its high traffic and conversion rates.

Deena has been named twice by Goldman Sachs to its “100 Most Intriguing Entrepreneurs” list and recognized as an innovator by Fast Company, Forbes, Glamour, and Vanity Fair.

In this interview with #1 NYT bestselling author, Tim Ferriss, Deena discusses being a female founder and building for the long tail of commerce.


#sxsw #SXstyle


Deena Varshavskaya at SXSW

Deena Varshavskaya

Founder & CEO


Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-lo,” from Want, Need, Love), a “mobile mall” curated by people that has caught widespread attention across the global retail industry. ...

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Tim Ferriss at SXSW

Tim Ferriss


4 Hour Work Week

Tim Ferriss (@tferriss) has been listed as one of Fast Company’s “Most Innovative Business People” and is the 7th “most powerful” personality on Newsweek’s Digital 100 Power Index for 2012. He is a...

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