We Are What We Click: The Dark Side Of Sideboobs
Saturday, March 14
11:00AM - 12:00PM
Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd
This panel will provide a horrifying view of humanity, based on click trends.
What if we are what we read online? What if the measure of a person is, in fact, their browser history? That's a scary thought, because we know what you click on, and it tends to be the stupidest stuff you can find. Face it, your reptilian brain controls your clicking finger.
Never before in history have so many great journalists had so many resources and such reach. Publishers are investing millions in reinventing their businesses. And yet a good slideshow of Kim Kardashian still wins 9 times out of 10. It can be frustrating to "real" journalists and publishers, but why not take this stuff seriously and learn what we can from it?
This panel will do just that: We’ll stare into the abyss of the web and plumb the depths of our collective content consumption, looking for lessons we can learn from the dark side of content marketing. Presented by The Knight Foundation
Founding Partner & Chief Creative
Knock Twice LLC
Kyle Monson is a founding partner and chief creative at Knock Twice, a tech marketing agency in New York, San Francisco and Salt Lake City. Kyle got his start as a journalist and editor, working fo...Show the rest
Kyle Monson is a founding partner and chief creative at Knock Twice, a tech marketing agency in New York, San Francisco and Salt Lake City. Kyle got his start as a journalist and editor, working for almost six years at PC Magazine before becoming content strategy director at JWT in 2009.
Since then, he has provided his editorial expertise to a wide range of content campaigns, and pioneered new forms of brand journalism, influencer marketing, and native advertising. Knock Twice provides messaging and content strategy to some of the world’s biggest tech brands, and helps launch some of the smallest startups, too.
In his spare time, Kyle frequents the dive bars of NYC with his two bands, and the playgrounds of NYC with his two kids.Hide the rest
Assoc Creative Dir
Mikala Bierma is a Creative Director at BuzzFeed, and has a background in comedy and online video. Her videos have collected millions of views and been featured in Jezebel, Salon, The Huffington Post, and The Hairpin.
Todd Sawicki is the CEO of Zemanta – backed by Fred Wilson & Union Square Ventures – a startup focused on solving the problem of managing paid distribution for content marketers. Previously Todd w...Show the rest
Todd Sawicki is the CEO of Zemanta – backed by Fred Wilson & Union Square Ventures – a startup focused on solving the problem of managing paid distribution for content marketers. Previously Todd was the CRO for Cheezburger, where he managed sales and marketing for the pioneering meme and humor destination helping grow it to an audience of 10’s of millions and literally helping cats take over the Internet by making it a business producing millions of dollars of revenue. Todd is a serial entrepreneur who has founded or helped run a series of startups since the earliest days of Silicon Alley and the Dot Com bubble focused on digital content, music and online advertising. Todd’s prior startups have the notoriety to have written the first revenue check to Zynga, helped write the Digital Millennium Copyright Act, and built a key component of Amazon’s CD music store. When not helping startups or cats take over the Internet, Todd executive produced and appeared in a reality TV show.Hide the rest