Patagonia: Why Business Is Good for the Planet
Saturday, March 14
11:00AM - 12:00PM
Hilton Austin Downtown
500 E 4th St
At its core, Patagonia is a group of activists and adventurers with a personal responsibility to address the environmental crisis. It’s also a business that builds some of the planet’s most advanced apparel, while changing the way products are made and consumed. The company has caused many to ask “why would they ever do something like that?”
Patagonia’s answer: Why not? Why shouldn’t we open-source our best innovations with our toughest competitors? Why shouldn’t we build the best product yet encourage customers to repair the one they already own? And why shouldn’t an apparel brand champion to tear down deadbeat dams?
CEO Rose Marcario is a former CFO in charge of carrying out Patagonia's legendary mission. Under her tenure, profits have increased, the company released a feature-length documentary, launched a new venture fund, and shared a revolutionary, plant-based rubber with competitors. She’s proving that good business can be good for the planet – in fact, it must be.
Chairman & Exec Editor
Rose Marcario is President and CEO of Patagonia and CEO of its parent company, Patagonia Works. Marcario previously served as Patagonia’s COO and CFO. After joining Patagonia in 2008, Marcario quic...Show the rest
Rose Marcario is President and CEO of Patagonia and CEO of its parent company, Patagonia Works. Marcario previously served as Patagonia’s COO and CFO. After joining Patagonia in 2008, Marcario quickly embarked on transforming the company’s infrastructure to improve its operations and financial performance. In addition to broadening global business, Marcario has helped Patagonia focus on innovation involving new products, technologies and business development strategies, including the launch of a new venture fund. During her tenure, the company has doubled its scale of operations and tripled its profits.
A lifelong environmental activist, Marcario came to Patagonia with 15 years’ experience in corporate finance and global operations, including as executive vice president in charge of mergers, acquisitions and private placements for Los Angeles-based Capital Advisors and senior vice president and CFO of General Magic (a spin-off of Apple Computer, Inc.).Hide the rest