2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

This Is Your Brain On Visual Data

Saturday, March 14
11:30AM - 11:45AM

Austin Convention Center
Ballroom C
Austin Convention Center


As humans, our ability to collect data is expanding exponentially, but it doesn't afford us exponential capacity unless we can understand that data. The human brain is near-miraculously wired to understand data visually – but not as rows and columns of digits. In this session discover the secrets of how and why humans have such an incredible grasp of visual data, see what happens when the brain processes data visually and learn how visualizing data is empowering humans around the planet to make sense of their data and change the world.

We'll cover tips, tricks and best practices for turning your own data into visualizations that make it easy to spot trends and outliers and exponentially increase understanding--whether it's your own personal quantified self data, the data from your start-up, or terabytes of enterprise data. Any questions?


#sxsw #visualdata


Sasha Pasulka

Sr Mgr of Prod Mktg


Sasha Pasulka is an expert in data analysis and visualization, with over a decade of experience helping organizations and people make sense of their data. Sasha started her career as a software eng...

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