2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Is Your Responsive Design Responsive Enough?

Saturday, March 14
12:30PM - 1:30PM

JW Marriott
Salon C
110 E 2nd St

Responsive design is a compelling way to organize your design and development process. It feels more elegant to have a single presentation layer, and fluid layouts with page-width breakpoints have a great “wow factor” when resizing a browser window. There’s just one problem. The websites aren’t any better. They’re slow to load on mobile devices. Sometimes their visual and architectural choices are showy but functionally questionable. A responsive site is like a multi-tool screwdriver, with little bits for different screw sizes. It works fine for small projects, but for professional work, you need a variety of tools. We separate mobile, tablet, desktop and in-store behavior to optimize the shopper experience for each channel. So why does our development philosophy do the opposite, collapsing users into a single “responsive experience?” We expect attendees to violently disagree or jump for joy. After the commotion, we’ll talk about the type of tools that surgical web design might need.


#sxsw #responsive


Dane Downer

Cofounder/Dir of Digital Strategy

Brand Labs

Dane Downer is the Cofounder and Director of Digital Strategy at Brand Labs, a leading eCommerce service provider. With over a decade of experience in web strategy and a roster of 500+ clients from...

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James Zetlen

Software Architect



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