Is Your Responsive Design Responsive Enough?
Responsive design is a compelling way to organize your design and development process. It feels more elegant to have a single presentation layer, and fluid layouts with page-width breakpoints have a great “wow factor” when resizing a browser window. There’s just one problem. The websites aren’t any better. They’re slow to load on mobile devices. Sometimes their visual and architectural choices are showy but functionally questionable. A responsive site is like a multi-tool screwdriver, with little bits for different screw sizes. It works fine for small projects, but for professional work, you need a variety of tools. We separate mobile, tablet, desktop and in-store behavior to optimize the shopper experience for each channel. So why does our development philosophy do the opposite, collapsing users into a single “responsive experience?” We expect attendees to violently disagree or jump for joy. After the commotion, we’ll talk about the type of tools that surgical web design might need.
Presenters
Dane Downer
Cofounder/Dir of Digital Strategy
Brand Labs
Dane Downer is the Cofounder and Director of Digital Strategy at Brand Labs, a leading eCommerce service provider. With over a decade of experience in web strategy and a roster of 500+ clients from...
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