The Urban Legend of Social Media Marketing
Sunday, March 15
12:30PM - 1:30PM
110 E 2nd St
As social marketing evolves into a mandatory effort for brands, the social landscape constantly shifts. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: we are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences — all without giving up control. Early adopter success stories, technologies, and best practices for these new strategies will be covered in the session.
Jordan Kretchmer is the Founder and CEO of Livefyre. Kretchmer, named to Inc’s 35 Under 35 and the San Francisco Business Times 40-under-40 list in 2014, founded the San Francisco based startup in ...Show the rest
Jordan Kretchmer is the Founder and CEO of Livefyre. Kretchmer, named to Inc’s 35 Under 35 and the San Francisco Business Times 40-under-40 list in 2014, founded the San Francisco based startup in December 2009, and has overseen its growth to 140 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before founding Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand re-development for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Kretchmer is a sought after speaker at industry events, and has been published in Fast Company, The Huffington Post, Tech Crunch and Mashable, among other publications.Hide the rest