2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Changing Face of Fame: Social Media Celebrities

Saturday, March 14
11:00AM - 12:00PM

JW Marriott
Salon 7
110 E 2nd St

A 6 second video from a Justin Bieber look-alike is probably not the first tactic in your marketing plan, but maybe it should be. Celebrities have long played an important role in creating brand awareness and buzz around social causes because of their mass market of consumer followers. With a growing millennials consumer base and an increasing desire to reach audiences beyond TV screens and magazine pages, brands and advertisers are shifting gears from mainstream celebrities to the “new” celebrity on social media.

YouTube star Jenna Marbles has more subscribers than Katy Perry or Taylor Swift. Instagram and Vine stars sold out stadiums across the country on the DigiTour. Simply put, social media is transforming celebrity.

Connecting the “new” celebrities to a social cause gives organizations or brands more access to new audiences on emerging platforms, resulting in social sharing and real action. So how do we implement this successfully?


#sxsw #SMceleb


Cubby Graham

Community Builder

charity: water

Cubby grew up in a small town south of Seattle spending most of his days exploring the great outdoors with coffee and a camera in his hands. Although NYC has a slightly different landscape, he’s ha...

Show the rest

Jeremy Welt

SVP Mktg

Maker Studios

Paula Veale

EVP Corporate Communications

Ad Council

As Executive Vice President, Corporate Communications for the Ad Council, Paula Veale oversees all internal and external communications for the national non-profit, the largest producer of public s...

Show the rest

Rob Fishman



Niche co-founder, Rob formerly led social media for The Huffington Post and Aol. His previous company, Kingfish Labs, was acquired in 2012 by BuzzFeed, for which he is now a contributing editor. He...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Social and Privacy

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo