The Collapse of Social Commerce?
Monday, March 16
3:30PM - 4:30PM
Hyatt Regency Austin
208 Barton Springs Rd
As Facebook continues to stack the deck against smaller businesses, the promise of social commerce serving as a viable sales and marketing channel is in dire flux. This session will provide data and case studies around the fall of social commerce from an organic standpoint, as well as provide in-depth tips and suggestions to salvage what’s left of the social commerce empire. From various content types to making investments in paid social advertising, this expert panel will share various perspectives on which social channels continue to hold the most promise and what techniques can lead to actual results. Finally, the panel will share thoughts on the future of social commerce, namely how marketers and business owners must reprioritize and reframe social media into their overall strategy.
VP of Client Svcs
Zach Welch first logged into Facebook 9 years ago, back when it was open only to college students. His fascination with social media grew from there. In his current role as VP of Client Services fo...Show the rest
Zach Welch first logged into Facebook 9 years ago, back when it was open only to college students. His fascination with social media grew from there. In his current role as VP of Client Services for BrandGlue, Zach has helped brands like Microsoft, Intuit, the Phoenix Suns, etc get more value from their social media outlets. Undoubtedly his favorite client to work with so far was the Washington Redskins, where in two months he helped them become the fastest growing fan page in the NFL. Zach’s expertise is in Newsfeed Optimization and Facebook analytics.Hide the rest