Designers and Content Creators: Make Love Not War
Saturday, March 14
9:30AM - 10:30AM
110 E 2nd St
The tension between designers and copywriters is at all-time high. Both designers of information, they need to get off their high horses, put their egos to one side and talk to each other.
Users come to websites to get information, not to look at design, so content needs to be high up in the priority of a web build. Writers and designers both want to control the show, but if they start with UX in mind, the end result is much better for users.
This 'marriage therapy' session, based on cognitive behavioral techniques, will showcase how you can resolve the conflicts you've experienced - whether you are a Mr. Content or a Mrs. Designer. We'll interactively assess the problems we face and work to resolve the arguments.
We'll find a way to build digital experiences together that are right for the user and – ultimately – the marriage too.
Crocstar Media Ltd
Christine is an online copywriter with a background in journalism at the BBC. Having worked as a homepage editor for Yahoo, AOL and BT, she has translated this experience into writing content and m...Show the rest
Christine is an online copywriter with a background in journalism at the BBC. Having worked as a homepage editor for Yahoo, AOL and BT, she has translated this experience into writing content and managing social media accounts for brands including Pizza Hut, Paul Smith, Nokia, Boots and many smaller companies. Christine is currently working on the GOV.UK project, training people in government departments and agencies about user needs and how to write for the web. She combines her passion for stories with a keen interest in how people actually use and consume content on the web. Christine also teaches students at the University of Sheffield and the University of Derby, helping educate the storytellers of tomorrow.Hide the rest
Jon is the UX director at a national government agency and owner of Fresh Eggs, a UX consultancy in Kansas City. On the side, Jon and his wife raise two kids and are pursuing raising a social start...Show the rest
Jon is the UX director at a national government agency and owner of Fresh Eggs, a UX consultancy in Kansas City. On the side, Jon and his wife raise two kids and are pursuing raising a social startup, Stand Up For Good. Jon grew up on a small farm in rural Kansas and built his first website at age 10 using Paintbrush and Notepad. Since graduating from Kansas State University, he has been responsible for a broad range of UIs over the last decade, leading teams and strategy to deliver better experiences inside the government and for nonprofit activities. He is passionate about connecting the dots and finding unique patterns to solve problems, especially those that bring about meaningful social change. He uses analogies in nearly everything he does and blogs about them at http://justinthemiddle.com.Hide the rest