2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Social Stars to Super Stars: Latinos on the Rise

Friday, March 13
5:00PM - 6:00PM

Austin Convention Center
Ballroom F
Austin Convention Center


According to the U.S. Census, by the end of 2013, the total Latino population in the U.S. was over 54 million, making Latinos not only one of the fastest growing demographics, but also a powerful consumer force for major media companies and brands. So who are these new Latino influencers and how are they leveraging digital platforms to generate their own stardom and breakthrough to traditional media? This panel will feature industry veterans and emerging Latino YouTube talent discussing how Latino social stars are better engaging with audiences, as well as making themselves more appealing to advertisers, networks and studios. This includes monetization opportunities. We will also discuss how brands are looking at digital to incubate ideas and deliver more meaningful content to this market.


#sxsw #latinostar


Cris Ordaz

YouTube Makeup Guru

MiTú Network

Doug Greiff

Co-founder, CCO

Mitú Inc

Drew Baldwin



Maiah Ocando

Host/Actress/Author/Internet Personality

MiTú Network


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Global Impact and Policy

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