2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Principles of UX Choreography

Sunday, March 15
11:00AM - 12:00PM

JW Marriott
Salon D
110 E 2nd St


Rebecca Ussai of R/GA and Legendary Animator Glen Keane share how the 12 Principles of Animation can change how you approach UX design. Rebecca will explain how to practically integrate the principles into UX design to result in what is called UX Choreography that creates an user experience that is both realistic and emotional.

Glen Keane is best known for his work at Walt Disney Animation Studios for feature films like The Little Mermaid, Tarzan, Beauty and the Beast, and Tangled. He will show how these principles informed his latest Google Spotlight project, Duet and how technology has created a new paradigm of storytelling.

Together, they deliver a new theory on how the 12 Principles of Animation can guide the most important moments of user experience design.


#sxsw #choreo


Glen Keane

Dir & Animator

Glen Keane Productions

Rebecca Ussai

Sr Experience Designer


Rebecca is a Senior Experience Designer who has been with R/GA since 2011, spending 2 years in New York prior to joining the Chicago team. She has worked on accounts such as L'Oreal Paris, Tiffany ...

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