2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Social Media and Diversity: The ROI for Brands

Saturday, March 14
3:30PM - 4:30PM

Austin Convention Center
Ballroom F
Austin Convention Center

Within the next 5 years, multicultural consumers will drive 86% of the total spending growth in retail. Looking at future potential earnings without including these groups will only address 10% of the growth opportunity; leaving money on the table. Racially diverse populations have $3.2 trillion in buying power while LGBT buying power is currently $790 billion. It's important for brands and marketers to recognize and harness this immense potential. The best decision a brand can make is to embrace emerging markets within its marketing and business strategy. Social media allows brands and marketers to build communities and start conversations among emerging and diverse audiences in ways that were not possible before. The panel will focus on how brands and marketers can strategically create an inclusive, authentic community using social media in order to create loyal, life-long customers and brand advocates.

Hashtags

#sxsw #diverseroi

Presenters

Abraham Cajudo

Founder/Dir

Framekicker

Andre Blackman

Principal Strategist

Pulse+Signal

Nailah Blades

CEO

Donna+Nailah

Pam Slim

CEO

Ganas Consulting LLC

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Global Impact and Policy
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo