Facebook is the largest real-time social media audience for live events and the biggest collection of sports fans on the planet, with more than 650M people connected to at least one sports page. Facebook’s Head of Global Sports Partnerships, Dan Reed, sits down with Jeff Mirman, VP of Marketing for Turner Sports, and Chris Golier, VP of Digital for the National Hockey League, to discuss how leagues and sports broadcasters are successfully using social media platforms like Facebook and Instagram to engage directly with fans, build their brands, and drive business results.